An Interview with a Professional CopywriterRead More
One of the problems I come across is businesses that have a website built that is never touched again once it goes live.Read More
An Interview with a branding specialistRead More
Make sure your website Is secure and up to date.Read More
An Interview with a Virtual AssistantRead More
A website should appeal to the generation it is targeting and if Millennials are part of your target market your website should appeals to them as well.Read More
You’ve seen the ads (by Go Daddy & Wix for example) - a business owner with no technical skills can build a website in 10 minutes…. giving start-ups the impression that building a website is an easy and quick task.Read More
Holidays, time for a break, spend time with the family, explore, relax and recharge. My ideal holiday is a trip to a new place where I spend time exploring a new place or culture. I find that by doing that I get inspired and recharged and come back with more energy and new ideas for my business.
I recently spent 2.5 weeks in Japan with my family and here are some insights and things I learnt on my holiday.Read More
Over the years I have developed many e-commerce websites – from an e-book to a fully integrated website with multiple shops.With each project I found that planning is key for success, as answering questions before starting the process will save time and money and will make the experience for both you and your customers better.Read More
You must know this by now, your home page is the most important page on your website.Not because it is the one that converts visitors to customers but because it acts as a teaser for your website and the page that will make visitors stay and read more or leave right away.Read More
Recently Google has added a new feature to Google My Business – which allows a business to publish events, products and services or make special announcements to a Google listing which appears on search results.Read More
Reviews (or testimonials) are an important part of any business today as recommendations are becoming more and more a very important part of the purchase decision making process – especially with Millennials.Read More
Email marketing is one of the most important digital communication tool with your clients or potential clients. When done right is can be very effective and convert to sales but when done wrong it can have a negative effect.Read More
In the movie Burnt the Maiter D talks about the whole experience and how answering the phone for a booking is part of it – to add to this I say that the first point of contact, the website also has an important part to play.
Most dining experiences will start with the website as it is accessed to get contact details, directions or used to make a booking and if this experience is not in line with the dining experience then the full experience will not be achieved.Read More
It is the festive season again - if you sell a seasonal product or service you are most likely already making sure all your online assets are up to date, but even if not, here are a few tips you can implement to your online assets so your message is more personalised and seasonally appropriate.
Your website probably has beautiful banner photos that help communicate your message to your visitors. But is this enough?
To maximize your presence online you must keep up your communication style across all media channels – social, blogging & EDMs.Read More
Recently many of my clients expressed interest in blogging, so I set them up with a blog and sent them off to the blogging world...
To help them, I have put together a list of a few blogging tools and tips so you can maximize the use of your blog and also help your overall business website as you do.Read More
Having an effective website is critical for every business. But it can be easy to get caught up in design and content, without having regard to important legal issues.
Here are three legal tips for business websites...Read More
You have a great business idea and a creative business name...
When its time for a website you enter your business name in a domain availability search but....its not available!Read More