The holiday season is here in 6 weeks. As you will decorate your shop front & put together special offers you also need to make sure your website is holiday season / Christmas ready.Read More
Websites are dynamic, they act as gateway to the business – not only providing information but include links to social channels, registrations & embedded videos for example.
This means that any change to the external providers / links will affect your website and it is not fixed you will have broken elements or links on your site.Read More
CTA stands for “Call To Action” and is how you guide your website visitor towards an action that you want them to take. They are typically buttons, forms or hyperlinks.
It's important to guide your visitors through your website using strategic CTAs.
In this article I explore each element with some ideas you can use.Read More
Footer is one of the most important elements of a website - It is where visitors look for information and take action – your phone number, social links or find a page on the site.Read More
A one-page website – also referred to as ‘landing page’ or ‘scrolling site’ is a growing trend – but when should you set up a one-page site instead of a full website?
It is important to think strategically as this solution is not for everyone and in some cases, it is a temporary solution.
To help you think strategically about this, here are some points / questions to ask before making the decision.Read More
A contact page is one of the most important pages of any website – it is not the first page potential customers land on, but it is what is known the ‘call to action’ page where visitors ‘take action’,
Getting visitors to your contact page is not easy so when they do it is important to make it easy for them to act.Read More
Recently Google introduced changes to how it displays mobile search results. Mobile search results now display a website’s icon (also know as Favicon) and name above the title of the URL.Read More
A website coming soon page is a great digital marketing tool as it helps creating a buzz for your new website and establish your online presence.Read More
Yesterday, I attended a Google Digital Garage Workshop. The topic was “Be found on Google Search and Maps” and it covered mainly the importance of setting up and making the most of a Google Business Listing.
Here are my key takes from the day and my recommendations on how to make the most out of your Google My Business Listing.Read More
When the term ‘landing pages’ is used in marketing it is often referred one page specifically designed for a specific action – for example purchase a product , attend an event or a sign up.Read More
Do you need a personal brand website? With the help of a few experts from my community I have put together a few tips to help you create a personal brand website.Read More
Policies on your website. A guide to your options.Read More
An Interview with a graphic designer about infographics.Read More
A screen shot tutorial to help you get your Google Reviews URL that you can send to your customers to be reviewed.Read More
An Interview with a Professional CopywriterRead More
One of the problems I come across is businesses that have a website built that is never touched again once it goes live.Read More
An Interview with a branding specialistRead More
Make sure your website Is secure and up to date.Read More
An Interview with a Virtual AssistantRead More
A website should appeal to the generation it is targeting and if Millennials are part of your target market your website should appeals to them as well.Read More