We love to learn, in fact with each project we learn something new! This blog is our way of sharing our knowledge with business owners to help them with their website & online presence.
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The last decade saw so much development in the website world – we moved away from cluttered copy heavy websites to simple & clean websites with user experience in mind. Responsive design was a key element as well as social media integration.
What is in store for the next decade?
As we are approaching the end of another decade, I have put together some key trends I saw in 2019 – this is specifically for Webby’s projects but reflect overall trends in my community in Melbourne Australia.
The holiday season is here in 6 weeks. As you will decorate your shop front & put together special offers you also need to make sure your website is holiday season / Christmas ready.
Websites are dynamic, they act as gateway to the business – not only providing information but include links to social channels, registrations & embedded videos for example.
This means that any change to the external providers / links will affect your website and it is not fixed you will have broken elements or links on your site.
CTA stands for “Call To Action” and is how you guide your website visitor towards an action that you want them to take. They are typically buttons, forms or hyperlinks.
It's important to guide your visitors through your website using strategic CTAs.
In this article I explore each element with some ideas you can use.
Footer is one of the most important elements of a website - It is where visitors look for information and take action – your phone number, social links or find a page on the site.
A one-page website – also referred to as ‘landing page’ or ‘scrolling site’ is a growing trend – but when should you set up a one-page site instead of a full website?
It is important to think strategically as this solution is not for everyone and in some cases, it is a temporary solution.
To help you think strategically about this, here are some points / questions to ask before making the decision.
A contact page is one of the most important pages of any website – it is not the first page potential customers land on, but it is what is known the ‘call to action’ page where visitors ‘take action’,
Getting visitors to your contact page is not easy so when they do it is important to make it easy for them to act.
Recently Google introduced changes to how it displays mobile search results. Mobile search results now display a website’s icon (also know as Favicon) and name above the title of the URL.
A website coming soon page is a great digital marketing tool as it helps creating a buzz for your new website and establish your online presence.
Yesterday, I attended a Google Digital Garage Workshop. The topic was “Be found on Google Search and Maps” and it covered mainly the importance of setting up and making the most of a Google Business Listing.
Here are my key takes from the day and my recommendations on how to make the most out of your Google My Business Listing.
When the term ‘landing pages’ is used in marketing it is often referred one page specifically designed for a specific action – for example purchase a product , attend an event or a sign up.
Do you need a personal brand website? With the help of a few experts from my community I have put together a few tips to help you create a personal brand website.
A screen shot tutorial to help you get your Google Reviews URL that you can send to your customers to be reviewed.
One of the problems I come across is businesses that have a website built that is never touched again once it goes live.
A website should appeal to the generation it is targeting and if Millennials are part of your target market your website should appeals to them as well.
You’ve seen the ads (by Go Daddy & Wix for example) - a business owner with no technical skills can build a website in 10 minutes…. giving start-ups the impression that building a website is an easy and quick task.
Holidays, time for a break, spend time with the family, explore, relax and recharge. My ideal holiday is a trip to a new place where I spend time exploring a new place or culture. I find that by doing that I get inspired and recharged and come back with more energy and new ideas for my business.
I recently spent 2.5 weeks in Japan with my family and here are some insights and things I learnt on my holiday.
Over the years I have developed many e-commerce websites – from an e-book to a fully integrated website with multiple shops.With each project I found that planning is key for success, as answering questions before starting the process will save time and money and will make the experience for both you and your customers better.
You must know this by now, your home page is the most important page on your website.Not because it is the one that converts visitors to customers but because it acts as a teaser for your website and the page that will make visitors stay and read more or leave right away.
Recently Google has added a new feature to Google My Business – which allows a business to publish events, products and services or make special announcements to a Google listing which appears on search results.
Reviews (or testimonials) are an important part of any business today as recommendations are becoming more and more a very important part of the purchase decision making process – especially with Millennials.
Email marketing is one of the most important digital communication tool with your clients or potential clients. When done right is can be very effective and convert to sales but when done wrong it can have a negative effect.