Adding your Podcast to your website: tips and examples

Written By Meirav Dulberg

Podcasts are becoming extremely popular especially with many personal brand type businesses.

There are many podcasting platforms that you can use to host your podcast  - once you select a podcast platform, it is best to incorporate and integrate the podcast to your website - this is more than just a link to your podcast.

Why it is important?

  • It shows your visitors a glimpse of your podcast

  • Encourages subscribers

  • Showcases your content and establish your authority in your field

  • Helps with site SEO with regular content added  

The best way to set this up is in a blog format and include the following for each episode: 

  • Title

  • Published Date

  • Brief description

  • Image of the guest or topic discussed

  • Embedded audio file form your podcast or link to listen.

In addition create a landing page or a header on the podcast page with an overview of the podcast and a link to subscribe.

 How to display your podcast on your website?

  • Add a dedicated podcast page to your menu / footer

  • Add a feed or a promotion from home page

Once your podcast is set up on your website it is best to promote each episode to bring traffic to the page and audience:

  • Post on social media

  • Send a newsletter (can be an automated RSS feed)

Examples for podcast pages developed by Webby (on Squarespace)

Meirav Dulberg

I’ve been designing websites for more than 15 years and founded Webby Web Design in Melbourne, Australia. My business and digital strategy background means I approach each project holistically, balancing aesthetics with smart business results. I continue to support clients long after launch with training and advice, which is why many have stayed with me for over a decade. Collaboration is central to my process. I partner with copywriters, graphic designers, photographers and marketing specialists so every site tells the right story and reflects cohesive branding. I also run workshops and provide ongoing training because I believe your website should be easy to use and evolve with your business.

http://www.webbywebdesign.com.au
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