So many business owners that met lately are getting on Instagram - the problem is they do know what to do with it! Instagram is a great tool and get be used to help toy with your overall online strategy and help your business.

As a web developer, I’m often asked ether by a client, on an online forum or a network about SEO. It is one of the most talked about issue for website owners – how can I rank better on Google (or any search engine).

Congratulations - you have a business idea and starting up a business. One of many jobs you will have is setting up a website. This is not only big expense but also requires planning if you want to get it right.

There are however some essentials you should action first, before setting up the website:

In a recent business network I was asked a good question about web stats – what can they teach us and what to look for. I was amazed to see that all 10 business owners in the room had Google Analytics installed but not only did not know ‘what to do with it’ but more importantly never look at it. Once you install and verify Google Analytics on your site, here are my tips on what to look for.

Videos is becoming more and more popular as they helps the business communicate a message to visitors in a quick and visual way. A 1 to 2 minute video can communicate to visitors what your business is about, what you offer listed to testimonials and view samples / work all at the same time.

Business owners work hard on collecting testimonials, but once collected, what is the best way to display them on your company website?

As a web developer, I'm often asked by business owners asking about SEO. Many sign up with SEO providers and pay hundreds a month. This is not for everyone (thought some do need to go to this extent). Before you approach SEO companies make sure you have the basics right.