Google Posts - all you need to know to promote your next event or announcement on Google

Recently Google has added a new feature to Google My Business – which allows a business to publish events, products and services or make special announcements to a Google listing which appears on search results.

Woman in glasses sitting at table using working on a computer with megaphone poking out from a laptop screen
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With this feature you will be able to:

  • Share daily specials & promotions
  • Promote events
  • Showcase products and highlight new arrivals.
  • Add a Call to Action directly from your Google listing

The screen shot on the right is an example of what a Google Post looks like.

When writing a post, you are given several options:

Upload an image (The best size to use for the image is 750×750.  If you use anything smaller than 250×250, it won’t be accepted.)

Text (up to 300 words)

Make it an event- add a title, dates & times.

Add a call-to-action button with these options:  “Learn more,” “Reserve,” “Sign up,” “Buy” or “Get offer.”

Need to know:

If you have multiple posts, the newest ones will show first, and the older ones will show in a carousel format.  You can have up to 10 posts in a carousel but only the first 2.5 are seen on the search results without scrolling.

Posts only stay live for seven days, events will stay live until the event is over.

It is early days to know how exactly this feature will effect your overall Google ranking but as Google favors sites that have good listings, I suspect that posting often will also help. 

Some screen shots to help you set up your Google Post. 

Once you login to your Google listing, select 'posts' and simply add a new post by following the prompts. 

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Meirav Dulberg