Website strategy is the planning process before design & development. it includes Digital marketing & email marketing strategy - all work together to bring you the best solution for your business.
Website strategy is the first step you must take before starting your online project.
We have a passion for strategy planing and good UX (User Experience) and will make sure we discuss all options with you before even thinking of design. We will meet with you and get to know you and your business. We will talk about where you are at and where you would like to be. We will review some of your competitors and industry trends and all about your customers and your overall business branding and style.
We will then put together a proposal for the new website which includes suggested functionality, structure and any elements that will be included.
We can offer Website Strategy consultation as a stand alone service if you prefer - please contact us for more details.
digital marketing strategy
Digital Marketing is anything you do online to promote your website from SEO to Facebook posts - everything you do online counts.
Search Engine Optimisation (SEO) strategy
SEO is the steps we take to make it easy for potential visitors to find you when they are using keying words related to your business in a search engine (for example Google).
This process includes guiding you as to where to include your keywords in your copy, submitting your website to a variety of search engines, placing relevant key words in the back end of your site as meta tags and anything new we learn about (as this changes all the time!).
Social Media strategy
Social Media is an important part of your digital strategy – visitors expect to see a link to at least one social media platform.
We can help you set up your preferred social media account with profile images and a look and feel that complements your site. We’ll then link your website to your social media pages and embed social media feeds within your website making it easier for visitors to follow you.
As a client we will keep you up-to date with Social Media news (via our newsletter) and help you understand which one is best for you. Whether it’s Facebook, Twitter, LinkedIn, You Tube, Blogger, Pinterest or any other platform, we can help!
Staying in touch with your customers and keeping top of mind with potential clients is essential for business growth.
Email marketing is one of the most efficient ways of staying in touch if done right. A strategy is very important as well as a well planned schedule.
We can put together an email marketing strategy with you & suggest and email structure for your newsletter. We can design & develop an email template for you to easily use and send campaigns to your customers.
WEB STRATEGY WORKSHOPS
We runs regular Website Strategy Workshops in Melbourne.
These workshops are interactive where you’ll go through the steps you’ll need to take to turn that idea into an online presence that stands out from the crowd.
For more details and dates please follow us on Facebook.
Pop Up Websites / landing pages
If you are just starting up and cant answer all these questions and form a strategy we can help you with a 'pop up website' solution. A pop up website is like a pop up shop, a temporary websites designed specially for start ups. It will give you everything you need to get going and start operating your business.
After a period of time (typically 12 to 18 months) you will feel ready to set up your full website and invest time and funds into it.
The pop-up website will be a one page website (also referred to as a landing page) will include:
- Your brand / logo
- Intro about your business
- Your contact details
And some optional extras:
- Photos (if you have them)
- Social Media links so your potential clients can follow your progress
- Email registration - start accumulating a list of potential customers
- Link to external system for bookings (for example Eventbrite or Try Bookings)