Blogger tips - how to integrate your Blogger blog with your main website
There is no doubt that blogging help your business. Not only to position yourself as an expert and share you knowledge with your customers and potential clients, but also it will help the SEO ranking for your business.
There are many blog platforms around for blogging. Based on research I have done recently I’m still convinced that Blogger (owned by Google) is one of the best options around. I believe it helps with your overall SEO position as your blog might rank even better that your site – if done well. The recent changes to Google and how it works makes it even more important as the integration between blogger and Google+ helps your overall online positioning.
It is therefore important make sure there is a good 2 way integration between your Blogger blog and your company website.
Here are my tips:
1. Domain name:
Blogger offers a few options:
a. A blogger domain name which ends with .blogger.com. This is a good option if you are just starting up. It is also good if your blog is not business specific. The name you chose will help with your ranking. For example you are a Professional Organiser. Your blog name can be www.home-orgenising-tips.blogger.com which is not your actual business name. This is especially good when you start up as you can change to a custom domain later on.
b. Custom domain – (www.MyName.com.au) you can direct your blogger blog to a custom domain. You need to purchase a domain name and point the DNS records as per Blogger instructions. Great solution if your main website is the blog and you want your own domain.
c. Custom domain – sub domain (www.blog.MyName.com.au)– this option is great if you already have a company website on your domain but your blog is with blogger. If you have a website for a while and established a name and SEO positioning, this is a great solution.
2. Integration To Blogger FROM your website:
Make the blog visible on your website – preferably in the main menu. Link to the blog on blogger from the menu as self (do not open a new window)
3. Integration FROM your Blogger Blog TO your website:
Add a menu to the blog template and have a tab called ‘main website’ link it back to your company website (if you have one). Add one or two more important pages from your site as a link. For example I added ‘portfolio’ to mine.
4. On your Blogger Blog (design tips):
a. Chose a simple design to match your website branding so it looks part of your website
b. Add social media icons and links from your side panel
c. Add a menu with a link back to your site and specific pages
d. Add a call to action from your blog – email registration for example
e. Add a social media feed so your readers can also connect on social media
f. Link to Google + account and automate posts to your Google + page
See this screen print of Webby's blog incorporating these ideas: