Email Marketing campaigns will help you with this.
Sending from your computer email system (such as Outlook) is not a good solution as a professional email marketing platform provides much more bang for your buck. When you use a professional email marketing platform you’ll get more cut through with HTML designed emails, as well as list management (using a CRM) and campaign reporting.
We love Mail Chimp and have helped many clients with their campaigns.
Webby can help you with
We can also offer Mail Chimp training for you or as a group. Contact us to express your interest.
Your campaigns should be targeted (different messages to clients and potential clients) and should be sent on a regular basis. How frequently you choose to keep in touch must be achievable and appropriate to your content.